Chamber of Commerce Marketing
Your Chamber of Commerce's Staffing Resources Are Valuable
If you're like the majority of chambers, your staffing assets are extremely valuable to you. You're probably constantly looking for ways to increase your staff's productivity. If your Chamber only employs one person and they are responsible for the day-to-day operations, in addition to marketing and the new memberships, your employee could be over-stretched.
How much is marketing costing your Chamber of Commerce?
HOW MUCH IS MARKETING COSTING YOU?
The true cost of marketing for the Chambers of Commerce
When you think about the cost of your marketing includes more than just the software and print costs, it also includes employee costs. This includes the dollars and cents over and above the basic wage or salary you agree to pay. There’s a rule of thumb that the cost is typically 1.25 to 1.4 times the salary, depending on certain variables. So, if you pay someone a salary of $35,000, your actual costs likely will range from $43,750 to $49,000. Fortunately, there’s a solution to offset some of the costs.
Get marketing experts to work on your strategy
Marketing is an essential function for all Chambers, no matter what size. Much like the mechanic who’s an expert. They can accomplish in one day what might have taken you an entire week to figure out.
Chamber leaders need to be able to adjust to uncertain times. Outsourcing marketing functions allows Chambers to scale up and down as needed.
Get your marketing costs under control
5 Reasons to Outsource Your Marketing
Every Chamber of Commerce has a shared goal of growing both due and non-due revenue. When it comes to growing your Chamber’s revenue, marketing is one of the most critical areas to invest in. Outsourcing one or more of your marketing functions to an agency partner can result in many benefits—from reduced overhead expenses and the ability to quickly scale your marketing efforts, to gaining access to the latest tools and industry expertise.
How Much Marketing Do I Need?
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Chamber of Commerce Pricing Table
Perfect for small Chambers with two employees who have no time for marketing.
Perfect for Chamber’s who are looking for a cohesive and consistent marketing strategy.
Perfect for Chambers who are looking for a complete marketing solution while cutting expenses.